So, let me indulge in a debrief of sorts! Parts of this week sucked – big time. Many will know that I detest online bullies, keyword warriors, especially those that go after small businesses for absolute no reason. Hence sharing lots of tips, tricks and ways to circumvent them and deal with them without it affecting the reputation of your business. I’m constantly reminding people to please remember that there’s a person on the other end of every post – either a business owner, a member of their team, or someone like me – a social media manager.
This week has been hard. It reminded me that we must also remember that everyone that likes or follows our social profiles, comments on posts, is a member of a group is a real person too. It was a stark reminder. A hard reminder. A valuable reminder. A very human reminder. And, definitely a learning experience.
As a snapshot – this week there was a case of self harm, fights for life, loss of life, loss of livelihood/community/homes, sickness, remembrances of past loss, business downturns and other struggles. And being the person in the distance, the virtual person, the strokes on a keyword didn’t make any of it any easier. But, here’s the thing – it’s my job and if there can be some support given via a social media comment, post or message then bring it on. We, as a world, are more disconnected than ever and it’s time that we re-embrace the core of social media, the whole reason for it’s being – two way conversation.
If we, as a community don’t step up to help each other, then who will? – Kathy Grimes
As a social media manager or as a small business we just need to arm ourselves with empathy, compassion, tools and the resources to help. Not a lawyer – don’t give legal advice. Not a medical professional – don’t give medical advice. Not a psychologist – don’t give mental health advice. Find a professional body to refer so the person involved can find the help they need. If there seems to be a trend gather a list of resources you can quickly and easily share.
Small acts, when multiplies by millions of people, can transform the world – Howard Zinn
As social platform groups become more and more popular it’s time to reassess how these communities are managed. Beyond have a clear set of group rules or guidelines, it’s important that admins stay vigilant and have systems in place to immediately deal with issues as they arise.
And, when you get those lovely comments or messages of thanks – accept them, appreciate them – those that I received this week meant the world. Thanks!
Without a sense of caring, there can be no sense of community – Anthony J D’Angelo
Enough of a debrief – it’s finally the weekend. If you have any questions about managing social groups or need a hand with community management just sing out. Have a great weekend – take care of yourself.
Self-care for social media managers and group admins: If dealing with comments and posts about mental illness etc. causes you distress seek advice from senior staff or a support service. For more information visit the Mindframe website.
If you need support:
Talk to a GP or health professional
- SANE Australia Helpline 1800 18 SANE (7263) www.sane.org
- beyondblue support service line 1300 22 46 36
- Lifeline 13 11 14 www.lifeline.org.au
- MensLine Australia 1300 78 99 78 www.mensline.org.au Young people
- Kids Helpline 1800 55 1800 www.kidshelpline.com.au
- headspace 1800 650 890 www.headspace.org.au
- ReachOut.com www.reachout.com.au