What’s happening with social media in 2018? Part 1

Posted By Connie Baker on Dec 10, 2017 |

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2017 has already seen a lot of changes to social media – 280 character tweets anyone? But wait until you hear what’s in store for social media in 2018…

Here’s the top 10 social media trends to watch out for (and plan for in 2018):

Augmented reality will rise up

Social media platforms will increasingly look for ways to incorporate this new technology into their platforms. Maybe…fans being able to take a selfie on Instagram or Snapchat and have it projected via augmented reality. Or, brands projecting their products into the homes of social media users via special filters.

We knew augmented reality would take a little while to be available for brands on social media but it’s getting much, much closer.

Instagram stories will win the popularity contest

With over 200 million people using Instagram stories every month (50 million more than Snapchat – just saying) it’s hard to believe it’s only a year old. If this rate continues, nearly half of all Instagram users will be using Instagram stories by the end of 2018. So, brands wanting to connect with target audiences on Instagram – you’ll need to learn how to master Instagram Stories sooner rather than later.

Influencer marketing is still here

Over 90% of brands that engage an influencer marketing strategy feel it is successful. Why? Because they have the power to let them connect with both new audiences and improve engagement with existing ones.

Don’t forget to stay tuned for part 2!

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