How to Stop Losing Leads – Part 2

How to Stop Losing Leads – Part 2

How do we stop losing leads and how do we make it easier for them to convert? Leading on from part 1, here’s what we need to be doing: Be active where your people are You can’t honestly expect to generate leads if you’re not engaging with potential clients where...
How to Stop Losing Leads – Part 1

How to Stop Losing Leads – Part 1

Getting leads for your business is hard. Losing leads is super easy – often it’s just a case of not meeting your potential clients when/where they are ready to begin a relationship, being too pushy too fast, and/or not impressing at every step of their buying...
Curated Content is clever not cheating

Curated Content is clever not cheating

Let’s get this out of the way first – using content curation in your digital marketing strategy is not cheating, in fact, it’s very clever….here’s why… I know a museum curator and she spends a huge amount of time and effort to carefully select (curate) just the...