Based in Brisbane, Australia
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Category: Content Marketing

writing on the wild side

Dear Photographers

I get that your images are your babies, your livelihood, your passion but please, take it easy. Blog posts require a few key factors in order to achieve their target of providing value to readers, to appease the Google god and to showcase your expertise. However, boring and/or overwhelming people aren’t some of them. You…
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Does size really matter?

Let’s unpack the never ending question of ‘does size really matter’? The answer…Well, yes and no… Now, what are we talking about exactly? The length of content of course…and you’ve probably heard everything from 275 – 2500 words is the ideal!!! WTF???? So let’s considering the most popular lengths of written copy… The micro post…
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How do I find the right copywriter or social media manager?

These might seem like two totally different things but the similarities are very clear. It can be extremely difficult to know whether or not you have found the right person so here’s a few things you can look out for to help you narrow down your options and hopefully hire the right person, first time…
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Curated Content is clever not cheating

Let’s get this out of the way first – using content curation in your digital marketing strategy is not cheating, in fact, it’s very clever….here’s why… I know a museum curator and she spends a huge amount of time and effort to carefully select (curate) just the right pieces to make an exhibition interesting –…
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The first ‘fuck it’ draft

From website designers/developers, SEO specialists, small business owners, even my teenager – everyone is losing their minds over crafting content. But here’s where you all seem to get stuck – that first draft. But here’s what I call it – the first draft is the ‘fuck it’ draft. Once you let go of the preconceived…
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How to write a blog post – Part 2

We know by now that blogging is important to the success of your online marketing, right? Last time we got through the steps 1 – 5, taking us up to the actual writing of the blog post, but there’s a bit more to do. The remaining steps on how to write a blog post: Step…
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How to write a blog post – Part 1

We know by now that blogging is important to the success of your online marketing, right? Without blogging your SEO will be in the drain, you will have not much to promote on your social media platforms, you’ll have no real online expertise with your customers and leads, and you will also have a lot…
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Managing your time to write blogs

We all know that blogging is an important part of today’s online marketing world – it shows Google that we value our readership by providing fresh, relevant content, it cements us as experts in our field, and it provides an opportunity to showcase what we do and what we know. But, finding the time to…
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Looking like leveraging LinkedIn?

Don’t you just love a little alliteration? Seriously though, if you’re looking into using LinkedIn then you’ve landed in the right place. Firstly, let’s understand a bit more about LinkedIn – it’s a B2B platform so if that’s your business model then, chances are, it’s the place for you to be. This is the place…
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Do’s and Don’ts of Email Marketing

Email marketing is still one of the most powerful tools of digital marketing, if done right, of course. So, that leads us nicely to the do’s and don’ts of email marketing. Lists Do grow your list in the correct way – use a sign-up form that requires your subscribers to opt-in to receive your email…
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