Content Marketing


These might seem like two totally different things but the similarities are very clear. It can be extremely difficult to know whether or not you have found the right person so here’s a few things you can look out for to help you narrow down your options and hopefully hire the right person, first time round. So, what to look for… They are passionate You need someone that has a passion for what they do – they love staying up to...

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Let’s get this out of the way first – using content curation in your digital marketing strategy is not cheating, in fact, it’s very clever….here’s why… I know a museum curator and she spends a huge amount of time and effort to carefully select (curate) just the right pieces to make an exhibition interesting – same thing for your content. Content curation aids your readers in your area of expertise and provides value. There...

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The first ‘fuck it’ draft

The first ‘fuck it’ draft


Posted By on Sep 29, 2017

From website designers/developers, SEO specialists, small business owners, even my teenager – everyone is losing their minds over crafting content. But here’s where you all seem to get stuck – that first draft. But here’s what I call it – the first draft is the ‘fuck it’ draft. Once you let go of the preconceived notions that a first draft is the be all and end all, you will be free to create, to discover your true...

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We know by now that blogging is important to the success of your online marketing, right? Last time we got through the steps 1 – 5, taking us up to the actual writing of the blog post, but there’s a bit more to do. The remaining steps on how to write a blog post: Step 6: Edit, proof, fix your formatting This is a really important step. I don’t care who you are or what business you are in – too many errors (most readers will forgive...

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We know by now that blogging is important to the success of your online marketing, right? Without blogging your SEO will be in the drain, you will have not much to promote on your social media platforms, you’ll have no real online expertise with your customers and leads, and you will also have a lot less pages to put those all-important (because they generate inbound leads) calls-to-action on. Look, I completely understand that you...

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We all know that blogging is an important part of today’s online marketing world – it shows Google that we value our readership by providing fresh, relevant content, it cements us as experts in our field, and it provides an opportunity to showcase what we do and what we know. But, finding the time to blog, blog well, and blog on a regular basis is the truly difficult bit. If we’re doing it correctly and between keyword research, the...

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