Based in Brisbane, Australia
0457 335 212

Category: Copy writer

writing on the wild side

Dear Photographers

I get that your images are your babies, your livelihood, your passion but please, take it easy. Blog posts require a few key factors in order to achieve their target of providing value to readers, to appease the Google god and to showcase your expertise. However, boring and/or overwhelming people aren’t some of them. You…
Read more

Does size really matter?

Let’s unpack the never ending question of ‘does size really matter’? The answer…Well, yes and no… Now, what are we talking about exactly? The length of content of course…and you’ve probably heard everything from 275 – 2500 words is the ideal!!! WTF???? So let’s considering the most popular lengths of written copy… The micro post…
Read more

How do I find the right copywriter or social media manager?

These might seem like two totally different things but the similarities are very clear. It can be extremely difficult to know whether or not you have found the right person so here’s a few things you can look out for to help you narrow down your options and hopefully hire the right person, first time…
Read more

The first ‘fuck it’ draft

From website designers/developers, SEO specialists, small business owners, even my teenager – everyone is losing their minds over crafting content. But here’s where you all seem to get stuck – that first draft. But here’s what I call it – the first draft is the ‘fuck it’ draft. Once you let go of the preconceived…
Read more

How to write a blog post – Part 2

We know by now that blogging is important to the success of your online marketing, right? Last time we got through the steps 1 – 5, taking us up to the actual writing of the blog post, but there’s a bit more to do. The remaining steps on how to write a blog post: Step…
Read more

How to write a blog post – Part 1

We know by now that blogging is important to the success of your online marketing, right? Without blogging your SEO will be in the drain, you will have not much to promote on your social media platforms, you’ll have no real online expertise with your customers and leads, and you will also have a lot…
Read more

Managing your time to write blogs

We all know that blogging is an important part of today’s online marketing world – it shows Google that we value our readership by providing fresh, relevant content, it cements us as experts in our field, and it provides an opportunity to showcase what we do and what we know. But, finding the time to…
Read more

Ever wondered what attributes make a great digital copywriter

Ever wondered what attributes make a great digital copywriter? Someone that can turn their hand to all kinds of mediums, industries and topics. What aspects make an SEO copywriter stand out and (if I do say so myself) be worth their weight in gold (it’s ok I’ve been going to the gym, I don’t weigh…
Read more

Does my small business need a media kit?

In a nutshell; yes, your small business does need a media kit. In fact, they are a key sales tool for small businesses and bloggers, regardless of industry or niche. What is a media kit? Put simply, a media kit is a multi-page document which is used to promote your business and sell your services…
Read more

Skills your Social Media Manager must have – Part 2

Following on from our Part 1 –  – the three last, but no less important, skills that your social media manager must have in order to best serve, represent and build your business online.  Customer Service Your social media manager should know how to best communicate with your target audience and customers. If customers see…
Read more