Digital Marketing


Quite frankly, it boggles my mind that only 50% of Australian small businesses have their own website…in 2018! According to the 2018 Telstra Small Business Intelligence Report (which looked into the marketing strategies of over 1000 SMEs and over 1000 consumers across the country) only half of small business have a website. Why is this a big problem? Well, the research also found that 62% of consumers will stop considering...

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How do we stop losing leads and how do we make it easier for them to convert? Leading on from part 1, here’s what we need to be doing: Be active where your people are You can’t honestly expect to generate leads if you’re not engaging with potential clients where they hang out. If your target audience is women, Pinterest is a great place to spend your advertising efforts, since Pinterest users are 70% women and 30% men. If you’re...

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Getting leads for your business is hard. Losing leads is super easy – often it’s just a case of not meeting your potential clients when/where they are ready to begin a relationship, being too pushy too fast, and/or not impressing at every step of their buying journey. So, how do we stop losing leads and how do we make it easier for them to convert? Have a single offer You need to highlight to potential clients exactly what...

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One of the biggest small business problems with social media is obscurity – people just don’t know you’re there and if they don’t know you’re there – they can’t engage your services or buy your products, right?. But even when you do manage to get your like/follow numbers up, some people just aren’t getting much traction, reach, engagement or love on social media. While some of this can be blamed on the...

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