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Category: Digital Marketing

writing on the wild side

Half of Australian small businesses don’t even have a website

Quite frankly, it boggles my mind that only 50% of Australian small businesses have their own website…in 2018! According to the 2018 Telstra Small Business Intelligence Report (which looked into the marketing strategies of over 1000 SMEs and over 1000 consumers across the country) only half of small business have a website. Why is this…
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How to Stop Losing Leads – Part 2

How do we stop losing leads and how do we make it easier for them to convert? Leading on from part 1, here’s what we need to be doing: Be active where your people are You can’t honestly expect to generate leads if you’re not engaging with potential clients where they hang out. If your…
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How to Stop Losing Leads – Part 1

Getting leads for your business is hard. Losing leads is super easy – often it’s just a case of not meeting your potential clients when/where they are ready to begin a relationship, being too pushy too fast, and/or not impressing at every step of their buying journey. So, how do we stop losing leads and…
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What’s happening with SEO in 2018?

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] What’s happening with SEO in 2018? Before we get to that – you’ve covered all the basics with your SEO – right? If you need a easy peasy, plain English type of Website SEO checklist just click the button below and I’ll email…
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Email Marketing is still number one

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] Digital Marketing methods come and go – some faster than others – but despite some rumours – email marketing is here to stay and is, in fact, the number one digital marketing method. 72% of consumers claim that email marketing is their most…
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Reasons why your social media isn’t getting much love

One of the biggest small business problems with social media is obscurity – people just don’t know you’re there and if they don’t know you’re there – they can’t engage your services or buy your products, right?. But even when you do manage to get your like/follow numbers up, some people just aren’t getting much…
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Using sharing to create social media campaigns

Over the last few weeks we have been exploring the five psychological tactics you can engage with your social media campaigns to aid you in connecting authentically with your followers and build a strong foundation of a long lasting communal relationship. So you’ll all caught up – you can find out more about communal relationships…
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Using nostalgia to create social media campaigns

Over the last few weeks and for a couple more, we’ll explore the five psychological tactics you can engage with your social media campaigns to aid you in connecting authentically with your followers and build a strong foundation of a long lasting communal relationship. So you’ll all caught up – you can find out more…
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Using fun and encouraging participation in social media campaigns

Over the next few weeks we’ll explore the five psychological tactics you can engage with your social media campaigns to aid you in connecting authentically with your followers and build a strong foundation of a long lasting communal relationship. So you’ll all caught up – you can find out more about communal relationships here, using…
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Using a human touch to create social media campaigns

Over the next few weeks we’ll explore the five psychological tactics you can engage with your social media campaigns to aid you in connecting authentically with your followers and build a strong foundation of a long lasting communal relationship. You can find out more about communal relationships here. So the first psychological tactic you can…
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