Social Media


Any type of business, in any type of industry will benefit from a well thought out, well implemented marketing campaign. It will ensure that your brand name, products and services are more easily recognised, you’ll build trust with your target audience and you’ll grow in authority within your field. This said, creating a marketing strategy out of nowhere isn’t easy. Many businesses struggle to identify the best type of marketing...

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Last month saw a huge change to Facebook reviews as they transition to a new format of ‘recommendations’. We now say goodbye reviews and 5-star ratings and move towards recommendations. Essentially, consumers wanting to review a business on Facebook will now be asked ‘Do you...

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I’ve been pondering this a lot lately…social media is all about a two way conversation and relationship, it’s about putting yourself out there, it’s about being real and authentic…but how does that work for the introverts among us. I work with a wide range of businesses, industries and people so I know, firsthand, that what some people find a breeze, sends others to bed with a block of chocolate and Netflix. If you have...

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Top 11 Instagram Tips

Top 11 Instagram Tips


Posted By on Aug 8, 2018

Because 10 wasn’t quite enough, here’s my top 11 Instagram tips. A caveat of sorts…nothing on Instagram or any social media platform will work and achieve over the long term without a clear, actionable strategy which is in line with your business goals. With this in mind, let’s begin… 1. Instagram Stories I get that it seems like a lot of effort for content that will only exist for 24 hours but it’s so worth it. Tips within a...

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Anyone who runs a Facebook business page and/or advertises a business on Facebook needs to be aware of how the new Facebook Privacy updates affect you. So we know that Facebook (aka Mark Zuckerberg) has been all over the news of late over privacy breaches – most obviously the harvesting of data of up to 87 million Facebook users by Cambridge Analytica and the influencing of the 2016 US Presidential election. This ongoing inquiry...

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