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How the new Facebook Privacy Updates affect your business

writing on the wild side

How the new Facebook Privacy Updates affect your business

Anyone who runs a Facebook business page and/or advertises a business on Facebook needs to be aware of how the new Facebook Privacy updates affect you.

So we know that Facebook (aka Mark Zuckerberg) has been all over the news of late over privacy breaches – most obviously the harvesting of data of up to 87 million Facebook users by Cambridge Analytica and the influencing of the 2016 US Presidential election. This ongoing inquiry has already led to Facebook making some updates to their privacy policies which, in turn, affects all of us using Facebook for business.

Firstly, there’s no need to panic – Facebook makes changes to their policies all the time – this time it’s just front page news.

What we need to do is to stay vigilant of any changes which at the moment is:

As at May 25th 2018

  • If you use Facebook pixel to track visitors, actions, and conversions on your website, you will need to update your website’s privacy policy to reflect this. It needs to clearly state to users that you’re collecting their information and they may be shown advertisements as a result.
  • If you have a mailing list or database of your clients, you can use the powerful upload custom audiences tool to upload it to Facebook and target those people with your advertising. You need to take responsibility for that list and your clients’ personal information.
  • It’s essential that you have your client’s permission to use their email address for this purpose, so they need to be made aware of what their personal information will be used for and who it will be shared with. As Facebook is a third party platform, you need to explicitly state this in your privacy policy.
  • If your Facebook business page has a large following (still waiting for the number to be confirmed), the page will need to be verified to confirm it’s a legitimate business. To do this, you need to go to ‘Page Verification’ from the settings on the page and follow the instructions. It will require you to provide some proof that you’re running a real business – this could just be as simple as a phone call or as involved as sending through some documentation.

As long as you stay on top of these changes, they actually have the potential to be a positive change for all of us as fraudulent businesses and scammers are weeded out, ensuring a more authentic experience for users.

Specifically, in regards to the GDPR and how that will affect us – even all the way over here in Australia – we’re still nutting that all out. Some of the information already through from Facebook is confusing and somewhat contradictory so stay tuned for clarification.

If you have any questions, just get in touch.