How to write a blog post – Part 2
We know by now that blogging is important to the success of your online marketing, right? Last time we got through the steps 1 – 5, taking us up to the actual writing of the blog post, but there’s a bit more to do.
The remaining steps on how to write a blog post:
Step 6: Edit, proof, fix your formatting
This is a really important step. I don’t care who you are or what business you are in – too many errors (most readers will forgive the odd typo) and you will lose your reader and be mentally popped into the ‘unprofessional’ pile.
If editing and proofreading is not a strength of yours; get someone else to read over your blog and provide feedback.
Select an image that is not only visually appealing, but relevant to your blog. Format and organise your post so that it is visually appealing and easy to read – this includes using sub-headings to break up large chunks of text and ensure that those sub-headings are consistently styled.
Add categories and tags to ensure that your blogs can easily be found on your website. Please don’t tag every blog post with every conceivable tags – determine the top 10 -20 tags that best represent the main topics your business will be covering with your blog posts and stick with them.
Step 7: Add your CTA
Every blog post needs to a call-to-action (CTA) at the end – essentially this is where you will let readers know what you’d like them to do next – contact you, register for an event, get a quote, subscribe to your newsletter.
Step 8: Confirm your title
Time to fix up that working title. Here’s what you need to consider:
Start with your working title
As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.
Then, work on making your title interesting -whether it’s through strong language, alliteration, or another literary tactic
If you can, optimise for SEO by sneaking some keywords in but only if it’s natural
See if you can shorten it – Google prefers 65 characters or fewer before it truncates it on its search engine results pages.
Step 9: Optimise for on-page SEO
Now, before you send your blog post live, you need to optimise it for search engines. The best advice here is to not stress over how many keywords to include. If there is a chance to add the keywords you are targeting without adversely effecting readability – go for it. But, DO NOT stuff keywords in or try and hit some obscure keyword density – Google is smarter than that and so are your readers.
A quick reminder of where you can head to optimise your blog:
Meta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it.
- Ideally 135-160 characters
- Start with a verb
- Include a CTA
- Unique and highly relevant to the blog post
Page Title and Headers
Most SEO plugins uses your post title as your page title, which is the most important on-page SEO element at your disposal. Try to keep your headlines short – ideally, under 65 characters -so they don’t get truncated in search engine results.
Anchor text is the word or words that link to another page – either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.
It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second.
And that’s it…how to write a blog post. If it’s a bit too much for you to manage on your own just sing out and we can arrange to have a chat about writing your blog posts for you.