Managing your time to write blogs
We all know that blogging is an important part of today’s online marketing world – it shows Google that we value our readership by providing fresh, relevant content, it cements us as experts in our field, and it provides an opportunity to showcase what we do and what we know. But, finding the time to blog, blog well, and blog on a regular basis is the truly difficult bit. If we’re doing it correctly and between keyword research, the actual writing, search engine optimisation, social media posting, email marketing, content strategy – there’s so much to do to get a blog out into the world to be read and connected with.
Add into the mix a full-time job, a family to raise, and/or a small business to run and time really can get away from you…
Here’s a few top tips on how to manage your blog writing time.
Review your priorities
Regardless of our multi-tasking prowess, we are all limited in how many things we can pay close attention to at any one time. We simply can’t have ten priorities (it even defeats the purpose of the word priority). Most people can handle just three ‘priorities’ at a time – this gives time and ability to focus on the most important things for today. So, what are your top three priorities? If the writing of your blogs doesn’t make it to your top three then you might need to consider getting some help with the blogs so you can focus on everything else.
Writing a blog can help grow your business but it shouldn’t come at the expense of handling the day-to-day tasks of your business, and never at the expense of your current clients.
Find those pockets of time
If blog writing has make it to your top three priorities – next you need to take a good hard look at your schedule and identify any and all pockets of time you have available. If you work an eight hour day in your corporate gig – do you have one hour over lunch that you could utilise to send a blog live, push a blog out via your social media platforms, or send out an EDM to your database highlighting your latest blog post?
And then perhaps you have an hour or two after work to get some keyword research done and even some blog writing? Not a night person? Try getting up a little earlier each day and get some writing in before work? Could you respond to blog post comments or craft a content plan during your commute? And then there’s weekends – schedule errands, appointments and social events on one day and leave the other day free to hook into your blogging.
A few copywriting tips that might help:
- Don’t let attention seekers in – don’t check email or respond to Facebook messages
- Change the scenery – head to somewhere you won’t be distracted
- Set a timer for 40 minutes and just write
- Get off the internet – just write your first draft and then go back and use the internet to research and fill in any gaps you might have
Batching blogging tasks
This is a very popular productivity technique, and for good reason. When you batch process you will be more efficient by grouping similar tasks.
Here’s some things you can batch process:
- Keyword research – undertake your keyword research not blog at a time but all at once for the next 10 blog posts
- Writing blogs – Now that you have keywords for 10 blogs, write 10 blogs and schedule them to go live on a regular basis
- Creating/Sourcing imagery for your blog posts – Source and/or create imagery for both your website and social media platforms, for all 10 posts
- Scheduling social media posts – Once you have your blogs and your imagery, create social media posts and schedule as much as you can*
*I don’t recommend scheduling social media posts more than one month in advance to ensure that they are still timely and relevant.
Set your goals
Determining and setting short and long term goals for blogging will help you stay on track. Sharing these goals with someone else can help you to stay accountable.
Consistency is the key
Blogging is part of a long-term content strategy and consistency is the key. Determine what works best for your business goals, your available time, and your skills. If you can commit to blogging once a week, that’s fantastic. But if once a month is more realistic then that’s fine too – just be consistent.
The wrap up
Blogging is difficult – no point in sugar coating it. It is possible to blog and work full-time – for someone else or in your own business, or both but it will be hard.
- Decide on your top three priorities – if blogging doesn’t make the cut – engage some help
- Find those pockets of time you can use to undertake blogging tasks
- Give yourself the space and the time to dedicate to blogging
- Set short-term, achievable goals
- Be consistent – make blogging tasks a habit
If blogging doesn’t make the top three, if keyword research or SEO isn’t your thing, if you have the ideas but not the words on a page, if you just don’t have the time to be consistent (and good) then seriously ask for some professional help with your blogging – it’s what I’m here for.
If you want to have a chat about your blogging options just sing out.