Integrated Copy

Content │Social Media│Copywriting


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Anyone who runs a Facebook business page and/or advertises a business on Facebook needs to be aware of how the new Facebook Privacy updates affect you. So we know that Facebook (aka Mark Zuckerberg) has been all over the news of late over privacy breaches – most obviously the harvesting of data of up to 87 million Facebook users by Cambridge Analytica and the influencing of the 2016 US Presidential election. This ongoing inquiry...

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How do we stop losing leads and how do we make it easier for them to convert? Leading on from part 1, here’s what we need to be doing: Be active where your people are You can’t honestly expect to generate leads if you’re not engaging with potential clients where they hang out. If your target audience is women, Pinterest is a great place to spend your advertising efforts, since Pinterest users are 70% women and 30% men. If you’re...

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Getting leads for your business is hard. Losing leads is super easy – often it’s just a case of not meeting your potential clients when/where they are ready to begin a relationship, being too pushy too fast, and/or not impressing at every step of their buying journey. So, how do we stop losing leads and how do we make it easier for them to convert? Have a single offer You need to highlight to potential clients exactly what...

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These might seem like two totally different things but the similarities are very clear. It can be extremely difficult to know whether or not you have found the right person so here’s a few things you can look out for to help you narrow down your options and hopefully hire the right person, first time round. So, what to look for… They are passionate You need someone that has a passion for what they do – they love staying up to...

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Let’s get this out of the way first – using content curation in your digital marketing strategy is not cheating, in fact, it’s very clever….here’s why… I know a museum curator and she spends a huge amount of time and effort to carefully select (curate) just the right pieces to make an exhibition interesting – same thing for your content. Content curation aids your readers in your area of expertise and provides value. There...

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[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.86″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] Okay,...

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[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] There is some crazy social media advice out there – some of which has been around for years...

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