Integrated Copy

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Any type of business, in any type of industry will benefit from a well thought out, well implemented marketing campaign. It will ensure that your brand name, products and services are more easily recognised, you’ll build trust with your target audience and you’ll grow in authority within your field. This said, creating a marketing strategy out of nowhere isn’t easy. Many businesses struggle to identify the best type of marketing...

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Last month saw a huge change to Facebook reviews as they transition to a new format of ‘recommendations’. We now say goodbye reviews and 5-star ratings and move towards recommendations. Essentially, consumers wanting to review a business on Facebook will now be asked ‘Do you...

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Quite frankly, it boggles my mind that only 50% of Australian small businesses have their own website…in 2018! According to the 2018 Telstra Small Business Intelligence Report (which looked into the marketing strategies of over 1000 SMEs and over 1000 consumers across the country) only half of small business have a website. Why is this a big problem? Well, the research also found that 62% of consumers will stop considering...

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I’ve been pondering this a lot lately…social media is all about a two way conversation and relationship, it’s about putting yourself out there, it’s about being real and authentic…but how does that work for the introverts among us. I work with a wide range of businesses, industries and people so I know, firsthand, that what some people find a breeze, sends others to bed with a block of chocolate and Netflix. If you have...

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Top 11 Instagram Tips

Top 11 Instagram Tips


Posted By on Aug 8, 2018

Because 10 wasn’t quite enough, here’s my top 11 Instagram tips. A caveat of sorts…nothing on Instagram or any social media platform will work and achieve over the long term without a clear, actionable strategy which is in line with your business goals. With this in mind, let’s begin… 1. Instagram Stories I get that it seems like a lot of effort for content that will only exist for 24 hours but it’s so worth it. Tips within a...

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Anyone who runs a Facebook business page and/or advertises a business on Facebook needs to be aware of how the new Facebook Privacy updates affect you. So we know that Facebook (aka Mark Zuckerberg) has been all over the news of late over privacy breaches – most obviously the harvesting of data of up to 87 million Facebook users by Cambridge Analytica and the influencing of the 2016 US Presidential election. This ongoing inquiry...

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How do we stop losing leads and how do we make it easier for them to convert? Leading on from part 1, here’s what we need to be doing: Be active where your people are You can’t honestly expect to generate leads if you’re not engaging with potential clients where they hang out. If your target audience is women, Pinterest is a great place to spend your advertising efforts, since Pinterest users are 70% women and 30% men. If you’re...

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Getting leads for your business is hard. Losing leads is super easy – often it’s just a case of not meeting your potential clients when/where they are ready to begin a relationship, being too pushy too fast, and/or not impressing at every step of their buying journey. So, how do we stop losing leads and how do we make it easier for them to convert? Have a single offer You need to highlight to potential clients exactly what...

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These might seem like two totally different things but the similarities are very clear. It can be extremely difficult to know whether or not you have found the right person so here’s a few things you can look out for to help you narrow down your options and hopefully hire the right person, first time round. So, what to look for… They are passionate You need someone that has a passion for what they do – they love staying up to...

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Let’s get this out of the way first – using content curation in your digital marketing strategy is not cheating, in fact, it’s very clever….here’s why… I know a museum curator and she spends a huge amount of time and effort to carefully select (curate) just the right pieces to make an exhibition interesting – same thing for your content. Content curation aids your readers in your area of expertise and provides value. There...

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