Integrated Copy

Content │Social Media│Copywriting


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Let’s get this out of the way first – using content curation in your digital marketing strategy is not cheating, in fact, it’s very clever….here’s why… I know a museum curator and she spends a huge amount of time and effort to carefully select (curate) just the right pieces to make an exhibition interesting – same thing for your content. Content curation aids your readers in your area of expertise and provides value. There...

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[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.86″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] Okay,...

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[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] There is some crazy social media advice out there – some of which has been around for years...

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[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] Following on from Part 1 of What’s happening with social media in 2018… Gen Z are the new...

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One of the biggest small business problems with social media is obscurity – people just don’t know you’re there and if they don’t know you’re there – they can’t engage your services or buy your products, right?. But even when you do manage to get your like/follow numbers up, some people just aren’t getting much traction, reach, engagement or love on social media. While some of this can be blamed on the...

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So, let me indulge in a debrief of sorts! Parts of this week sucked – big time. Many will know that I detest online bullies, keyword warriors, especially those that go after small businesses for absolute no reason. Hence sharing lots of tips, tricks and ways to circumvent them and deal with them without it affecting the reputation of your business. I’m constantly reminding people to please remember that there’s a person on the...

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