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One of the biggest small business problems with social media is obscurity – people just don’t know you’re there and if they don’t know you’re there – they can’t engage your services or buy your products, right?. But even when you do manage to get your like/follow numbers up, some people just aren’t getting much traction, reach, engagement or love on social media. While some of this can be blamed on the...

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So, let me indulge in a debrief of sorts! Parts of this week sucked – big time. Many will know that I detest online bullies, keyword warriors, especially those that go after small businesses for absolute no reason. Hence sharing lots of tips, tricks and ways to circumvent them and deal with them without it affecting the reputation of your business. I’m constantly reminding people to please remember that there’s a person on the...

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The first ‘fuck it’ draft

The first ‘fuck it’ draft


Posted By on Sep 29, 2017

From website designers/developers, SEO specialists, small business owners, even my teenager – everyone is losing their minds over crafting content. But here’s where you all seem to get stuck – that first draft. But here’s what I call it – the first draft is the ‘fuck it’ draft. Once you let go of the preconceived notions that a first draft is the be all and end all, you will be free to create, to discover your true...

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Do you know your limits?

Do you know your limits?


Posted By on Jul 30, 2017

Social media platforms come with their own set of limits, ideals and guidelines. We’ll leave the imagery limits for another day and today focus primarily on text limits across the most popular platforms and content types. Ready to learn more about social media character limits? First, a disclaimer of sorts – on some platforms even if you stick to the character/word limit, what is displayed may be truncated… and you should always...

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Over the last few weeks we have been exploring the five psychological tactics you can engage with your social media campaigns to aid you in connecting authentically with your followers and build a strong foundation of a long lasting communal relationship. So you’ll all caught up – you can find out more about communal relationships here, using a human touch to create social media campaigns here, using a compelling story here,...

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Over the last few weeks and for a couple more, we’ll explore the five psychological tactics you can engage with your social media campaigns to aid you in connecting authentically with your followers and build a strong foundation of a long lasting communal relationship. So you’ll all caught up – you can find out more about communal relationships here, using a human touch to create social media campaigns here, using a compelling...

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