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Following on from Part 1 of What’s happening with social media in 2018…
Gen Z are the new kids on the block (a reference they probably won’t even get)
Move over Millennials – Gen Z are now the most valuable market to most brands. The oldest of them have just turned 22 – they are entering the job force and have increased buying power now. If they are in your target audience – now is the time to shift your social media strategies accordingly. And yes that means Instagram and Snapchat!!
Messaging platforms are here to stay
Wow – over 2.5 billion people around the world using messaging platforms so it’s time to ensure your brand is there for 2018. Artificial intelligence, voice assistants and chatbots will enable brands to offer personalised shopping experiences on messaging platforms like Messenger, WhatsApp and Kik.
Live streaming is no longer a gimmick
This is now mainstream and you’re going to have to deal with it. Brands big and small will use live streaming in order to capture the attention of their followers. Incorporate live streaming into your monthly content plans.
Ah, Twitter – almost forgot about you
So 2017 didn’t start out great for poor old Twitter – it failed to grow it followers with any significance. (even LinkedIn has more followers eek). While they are considering some significant changes – a subscription element, revamping advertising options – it might be worthwhile keeping an eye on it as we head into 2018. Look, so far people don’t like the 280 character limit increase but they might get used to it and it might help there follow numbers – personally, I kinda liked the challenge of 140 characters but I can be weird like that.
Digital hangouts are where it’s at
Since Houseparty (a video hangout platform) become so popular with Gen Z, Facebook is apparently investigating ways to create a similar functionality. So, when they announce a similar product in 2018, you can know say – hmmm I knew that was coming.
So this is something new that Facebook has been working on – it’s designed to allow friends to connect in virtual reality. Waiting to see the possible implications for brands with this one.
Rules, rules and more rules
Okay so we have the 2016 presidential election to thank for this. In 2018 social media platforms will be embracing a more hands-on approach to governing the conduct on their platforms (it’s starting already). There will be more codes of conduct and governance policies so get ready for some reading if you want to stay on social media – you will need to play by the rules.
A number of new social media trends will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.
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