Based in Brisbane, Australia
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writing on the wild side

KISS me passionately…content that connects

‘Passionate kisses Kiss me, kiss me, kiss me Oo oo ooh Cause I’m on fire when you love me Kiss me passionately Pash me, pash me, pash me’ Now that you have the ‘97 hit ‘Pash me’ by Kate Ceberano stuck in your head (you’re welcome), let’s discuss kissing or the KISS principle specifically. You’ve…
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Dear Photographers

I get that your images are your babies, your livelihood, your passion but please, take it easy. Blog posts require a few key factors in order to achieve their target of providing value to readers, to appease the Google god and to showcase your expertise. However, boring and/or overwhelming people aren’t some of them. You…
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Does size really matter?

Let’s unpack the never ending question of ‘does size really matter’? The answer…Well, yes and no… Now, what are we talking about exactly? The length of content of course…and you’ve probably heard everything from 275 – 2500 words is the ideal!!! WTF???? So let’s considering the most popular lengths of written copy… The micro post…
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Social Media Images 2018 Cheat Sheet

  Grab the PDF copy by clicking on the link below! social media images V2

What is social media marketing anyway?

Any type of business, in any type of industry will benefit from a well thought out, well implemented marketing campaign. It will ensure that your brand name, products and services are more easily recognised, you’ll build trust with your target audience and you’ll grow in authority within your field. This said, creating a marketing strategy…
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Goodbye Reviews, Hello Recommendations

Last month saw a huge change to Facebook reviews as they transition to a new format of ‘recommendations’. We now say goodbye reviews and 5-star ratings and move towards recommendations. Essentially, consumers wanting to review a business on Facebook will now be asked ‘Do you recommend <insert business name’? The answer is given by clicking…
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Half of Australian small businesses don’t even have a website

Quite frankly, it boggles my mind that only 50% of Australian small businesses have their own website…in 2018! According to the 2018 Telstra Small Business Intelligence Report (which looked into the marketing strategies of over 1000 SMEs and over 1000 consumers across the country) only half of small business have a website. Why is this…
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Social Media for the Introverts among us

I’ve been pondering this a lot lately…social media is all about a two way conversation and relationship, it’s about putting yourself out there, it’s about being real and authentic…but how does that work for the introverts among us. I work with a wide range of businesses, industries and people so I know, firsthand, that what…
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Top 11 Instagram Tips

Because 10 wasn’t quite enough, here’s my top 11 Instagram tips. A caveat of sorts…nothing on Instagram or any social media platform will work and achieve over the long term without a clear, actionable strategy which is in line with your business goals. With this in mind, let’s begin… 1. Instagram Stories I get that…
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How the new Facebook Privacy Updates affect your business

Anyone who runs a Facebook business page and/or advertises a business on Facebook needs to be aware of how the new Facebook Privacy updates affect you. So we know that Facebook (aka Mark Zuckerberg) has been all over the news of late over privacy breaches – most obviously the harvesting of data of up to…
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