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writing on the wild side

How the new Facebook Privacy Updates affect your business

Anyone who runs a Facebook business page and/or advertises a business on Facebook needs to be aware of how the new Facebook Privacy updates affect you. So we know that Facebook (aka Mark Zuckerberg) has been all over the news of late over privacy breaches – most obviously the harvesting of data of up to…
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How to Stop Losing Leads – Part 2

How do we stop losing leads and how do we make it easier for them to convert? Leading on from part 1, here’s what we need to be doing: Be active where your people are You can’t honestly expect to generate leads if you’re not engaging with potential clients where they hang out. If your…
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How to Stop Losing Leads – Part 1

Getting leads for your business is hard. Losing leads is super easy – often it’s just a case of not meeting your potential clients when/where they are ready to begin a relationship, being too pushy too fast, and/or not impressing at every step of their buying journey. So, how do we stop losing leads and…
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How do I find the right copywriter or social media manager?

These might seem like two totally different things but the similarities are very clear. It can be extremely difficult to know whether or not you have found the right person so here’s a few things you can look out for to help you narrow down your options and hopefully hire the right person, first time…
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Curated Content is clever not cheating

Let’s get this out of the way first – using content curation in your digital marketing strategy is not cheating, in fact, it’s very clever….here’s why… I know a museum curator and she spends a huge amount of time and effort to carefully select (curate) just the right pieces to make an exhibition interesting –…
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Facebook Changes and Influencers

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″]   Influencers’ stock just levelled up: Connecting with influencers who have a growing audience that they truly understand will be at a premium for most businesses and brand on social media. It will continue to be the most effective way to influence consumer…
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What’s happening with SEO in 2018?

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] What’s happening with SEO in 2018? Before we get to that – you’ve covered all the basics with your SEO – right? If you need a easy peasy, plain English type of Website SEO checklist just click the button below and I’ll email…
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Social Media advice you’ll never get from me (part 2)

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.86″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] Okay, back for part 2 of social media advice you’ll need get from me. Caught up on part 1 first? Ready? Let’s go…   Just get started and worry about the strategy later   Wrong, just plain wrong. Getting started with your social…
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Social Media advice you’ll never get from me (part 1)

[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] There is some crazy social media advice out there – some of which has been around for years – but taking this advice will not help your social media efforts – it could, in fact, cause you damage. So, here’s the social media advice you’ll never…
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Email Marketing is still number one

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] Digital Marketing methods come and go – some faster than others – but despite some rumours – email marketing is here to stay and is, in fact, the number one digital marketing method. 72% of consumers claim that email marketing is their most…
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