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writing on the wild side

How do I find the right copywriter or social media manager?

These might seem like two totally different things but the similarities are very clear. It can be extremely difficult to know whether or not you have found the right person so here’s a few things you can look out for to help you narrow down your options and hopefully hire the right person, first time…
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Curated Content is clever not cheating

Let’s get this out of the way first – using content curation in your digital marketing strategy is not cheating, in fact, it’s very clever….here’s why… I know a museum curator and she spends a huge amount of time and effort to carefully select (curate) just the right pieces to make an exhibition interesting –…
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Facebook Changes and Influencers

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″]   Influencers’ stock just levelled up: Connecting with influencers who have a growing audience that they truly understand will be at a premium for most businesses and brand on social media. It will continue to be the most effective way to influence consumer…
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What’s happening with SEO in 2018?

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] What’s happening with SEO in 2018? Before we get to that – you’ve covered all the basics with your SEO – right? If you need a easy peasy, plain English type of Website SEO checklist just click the button below and I’ll email…
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Social Media advice you’ll never get from me (part 2)

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.86″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] Okay, back for part 2 of social media advice you’ll need get from me. Caught up on part 1 first? Ready? Let’s go…   Just get started and worry about the strategy later   Wrong, just plain wrong. Getting started with your social…
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Social Media advice you’ll never get from me (part 1)

[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] There is some crazy social media advice out there – some of which has been around for years – but taking this advice will not help your social media efforts – it could, in fact, cause you damage. So, here’s the social media advice you’ll never…
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Email Marketing is still number one

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] Digital Marketing methods come and go – some faster than others – but despite some rumours – email marketing is here to stay and is, in fact, the number one digital marketing method. 72% of consumers claim that email marketing is their most…
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What’s happening with social media in 2018? Part 2

[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] Following on from Part 1 of What’s happening with social media in 2018… Gen Z are the new kids on the block (a reference they probably won’t even get) Move over Millennials – Gen Z are now the most valuable market to most brands. The oldest…
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What’s happening with social media in 2018? Part 1

[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.86″][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.86″][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.86″][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] 2017 has already seen a lot of changes to social media – 280 character tweets anyone? But wait until you hear what’s in store for social media in 2018… Here’s the top 10 social media trends to watch out for (and plan for in 2018):…
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Reasons why your social media isn’t getting much love

One of the biggest small business problems with social media is obscurity – people just don’t know you’re there and if they don’t know you’re there – they can’t engage your services or buy your products, right?. But even when you do manage to get your like/follow numbers up, some people just aren’t getting much…
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