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writing on the wild side

Email Marketing is still number one

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.86″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.86″] Digital Marketing methods come and go – some faster than others – but despite some rumours – email marketing is here to stay and is, in fact, the number one digital marketing method. 72% of consumers claim that email marketing is their most…
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What’s happening with social media in 2018? Part 2

[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] Following on from Part 1 of What’s happening with social media in 2018… Gen Z are the new kids on the block (a reference they probably won’t even get) Move over Millennials – Gen Z are now the most valuable market to most brands. The oldest…
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What’s happening with social media in 2018? Part 1

[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.86″][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.86″][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.86″][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.86″] 2017 has already seen a lot of changes to social media – 280 character tweets anyone? But wait until you hear what’s in store for social media in 2018… Here’s the top 10 social media trends to watch out for (and plan for in 2018):…
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Reasons why your social media isn’t getting much love

One of the biggest small business problems with social media is obscurity – people just don’t know you’re there and if they don’t know you’re there – they can’t engage your services or buy your products, right?. But even when you do manage to get your like/follow numbers up, some people just aren’t getting much…
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Parts of this week sucked – big time

So, let me indulge in a debrief of sorts! Parts of this week sucked – big time. Many will know that I detest online bullies, keyword warriors, especially those that go after small businesses for absolute no reason. Hence sharing lots of tips, tricks and ways to circumvent them and deal with them without it…
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The first ‘fuck it’ draft

From website designers/developers, SEO specialists, small business owners, even my teenager – everyone is losing their minds over crafting content. But here’s where you all seem to get stuck – that first draft. But here’s what I call it – the first draft is the ‘fuck it’ draft. Once you let go of the preconceived…
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Do you know your limits?

Social media platforms come with their own set of limits, ideals and guidelines. We’ll leave the imagery limits for another day and today focus primarily on text limits across the most popular platforms and content types. Ready to learn more about social media character limits? First, a disclaimer of sorts – on some platforms even…
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Using sharing to create social media campaigns

Over the last few weeks we have been exploring the five psychological tactics you can engage with your social media campaigns to aid you in connecting authentically with your followers and build a strong foundation of a long lasting communal relationship. So you’ll all caught up – you can find out more about communal relationships…
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