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writing on the wild side

What would a social media manager do? – Creating your social media policy

A recent late night call led to this post. An organisation (that shall remain nameless) was having a bit of a crisis. Over their time of operation, numerous people had been added as admins on their social media accounts but it seemed that not everyone had the same ideas of what was appropriate to post,…
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7 Hot Social Media Trends for 2016

Social Media is here to stay – it’s as simple as that. In order to leverage the power of social media it’s important that you stay on top of the trends. Here Integrated Copy uncover the 7 hot trends for the new year. Visuals that are customised by platform We are now quite used to…
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What would a Social Media Manager do? -Personal opinions and the law

According to a recent report by, a British beauty salon owner has been arrested after allegedly posting on Facebook that she would ban Muslim customers after the Paris attacks. The article continues: Thames Valley Police announced they had remanded the owner of Blinks of Bicester, April Major, in custody on Sunday following complaints from…
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What would a Social Media Manager do? – How to handle current affairs

We all watched in horror and with great sadness as events unfolded in Paris over the weekend. And as callous as it might first seem, it does lead to an important question; as a business, should you post about current affairs such as the Paris attacks? What would a social media manager do? The very…
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Top Ways to build an Instagram Following

Instagram is a fantastic tool to increase your company’s visibility, drive traffic to your website and build your brand’s voice. Here are our top tips to building an engaged following on Instagram:

Love at First Sight

Working in Content & Social Media Marketing, I see A LOT of trends, sites and apps, all claiming to be the next big thing. It’s hard not to get a bit overwhelmed, a bit jaded. But every now and then something comes along that just has you screaming out loud ‘I’m in love!’. Something that…
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Why ‘Integrated Copy’?

When coming up with a name for our agency we took things right back to basics; a good old-fashioned brainstorming session. We wanted a name that was clear, concise and explained exactly what we do and what we are passionate about. Integrated… -the various parts or aspects linked or coordinated -to make into a whole…
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The 5 Reasons you need a Copy Writer

So maybe we’re a little biased, but engaging the services of a professional copy writing agency just makes good business sense. And here’s why: 1. Time – Let’s be frank – writing is actually hard work. Not only do we create copy that suits your medium, conveys your message, engage your reader and is clear…
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